brand consultant.
cultural strategist.
I help brands resonate at the intersection of audience and culture by harnessing the power of Music, Sport and Social Change.
my background.
With two decades experience delivering fame, engagement and commercial growth in-house for global brands, I understand the realities of what brand owners and business leaders need, the complexities that often exist in getting there and the solutions that unlock success.
Leading the Brand and Client Engagement function across the Northern Europe territory, I developed and delivered the preeminent expression of how luxury fashion could be more broadly culturally relevant.
Spending a decade at Levi’s in various brand positions, I was a key figure in repositioning the brand at the centre of culture, leading the Brand Content and Experience function for the EMEA region.
My formative career was spent telling the story of ASICS, mixing heritage with scientific innovation. Firstly working across all sports performance categories and latterly leading the Onitsuka Tiger and ASICS SportStyle brands for the UK.
LET’S
CHAT
I offer a free, no-obligation, 45-minute exploration session.
This is a structured meeting in which I ask you some simple questions about your organisation and we explore exactly where I can bring value to your process.
public speaking
I love talking about Brand Activism and and other emerging trends across the full brand-building ecosystem. Book me for keynote talks, panel discussions, team workshops and guest lectures.
Liquid is a group of people who build cultural currency and business impact for our partners.
We specialise in brand strategy, creative execution and brand investment